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About the book
Whether you’re planning a start-up or already running your own shop, get the expert guidance and tools you need for small business success!
This book offers practical advice on how to work with the Microsoft Office System and other software as you plan, launch, and manage your business.
Step through the key decisions and day-to-day details on everything from drafting a business plan to finding customers, managing finances, and building your brand.
You also get a toolkit packed with timesaving templates and references on CD—all the resources you need to grow your small business with confidence!
Get the tools for success!
CD includes:
- A directory of hundreds of key resources and references for small businesses
- Dozens of files, templates, and articles for business planning, payroll, taxes, marketing, and more
Table of contents
Acknowledgements.
About the CD.
Introduction.
- Part 1: Fun & Fundamentals Control What You Can
Chapter 1 Thinking It Through
Chapter 2 Developing a Business Plan
Chapter 3 How to Find Backing
Chapter 4 Self-Preservation.
- Part 2: Profit and Loss: Getting the Facts on Figures
Chapter 5 Follow the Money
Chapter 6 Tax Tactics
Chapter 7 By the Numbers: Analyzing Your Business with Excel.
- Part 3: Makes and Models: How to Stand Out in a Crowd
Chapter 8 Branding Basics
Chapter 9 Crafting Your Message
Chapter 10 Go to Market with Publisher, Make a Pitch with PowerPoint.
- Part 4: Connect and Conquer: Building the Company
The Customer Comes First
Chapter 12 Managing Customer Contacts: Business Contact Manager.
- Part 5: Gurus, Guides, and Staff: Employment Dos and Don’ts
Chapter 13 Hiring and Firing
Chapter 14 Managing Like a Coach.
- Part 6: The Electronic Desk, The Digital Business
Chapter 15 The Outlook Is Bright: E-mail and Your Business
Chapter 16 Small Business Networks and Servers
Chapter 17 Computer Security Basics.
Index.
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